TikTok street videos got SEIK viral: best learnings from making it in 10+ languages

At SEIK, our mission has always been simple: bring more adventure, inspiration and unexpected joy into people’s everyday lives. A few years ago, we realised that the best way to do that was not behind a desk, but out on the streets – face to face with real people.

That decision marked the beginning of our street video journey. What started as an experiment has now become a core part of our brand. We continue creating street videos today because they truly work.

Over the years, we have taken on countless challenges, interviews and even city treasure hunts. By interacting directly with people in everyday situations, we have captured something no studio production ever could – genuine emotions, honest reactions and unforgettable moments. These real connections are clearly reflected in our views, likes and comments across social media.

Our most popular videos are always the ones where something unexpected or deeply heartfelt happens. From asking a passer-by to swap their worn socks for a fresh new pair on the spot, to interviewing an elderly couple sharing the story of how they met, these small, human stories have turned into powerful viral moments.

These moments have helped SEIK stay visible and relevant in an increasingly crowded digital world. Many of our customers first discovered our products through these street videos, and today it’s common for people to approach us on the street asking to be part of our next video.

By stepping out of our comfort zone and into the everyday lives of people, SEIK has built more than a content strategy – we’ve built a community driven by curiosity, warmth and a shared sense of joy.