A Shared Sense of Warmth: SEIK x Babushka Boutique in Ljubljana

Some collaborations just feel natural from the start. Our partnership with Babushka Boutique in Ljubljana, Slovenia, is one of those – built on shared values, trust, and a love for meaningful gifts.

Babushka is the kind of store you remember. Warm, calm, and thoughtfully curated, it reflects Ljubljana itself – creative, slow-paced, and quietly charming. Every product is chosen with care, every detail intentional.

As store manager Joni Munro says: “Babushka is unique, curating products with love and creating a welcoming atmosphere. SEIK was the perfect match, listening to our needs and making every detail thoughtful. Special thanks to Mikela, SEIK’s Slovenian representative – kind, warm, and a joy to work with.”

SEIK products feel especially at home in Babushka. The clean shelves, soft tones, and calm layout give planners, notebooks, and gift books space to breathe – not as mass-produced items, but as personal objects to be gifted, written in, and lived with.

If you visit Ljubljana, Babushka Boutique is worth slowing down for. Pair it with a walk through the old town, a coffee by the Ljubljanica River, or an afternoon exploring design shops and bookstores. Take the funicular to Ljubljana Castle for sunset views, then wander back through the streets to feel the city’s charm.

For us, Babushka is more than a retailer. They are a partner – representing SEIK with care, understanding our values, and sharing our story in Slovenia. Collaborations like this remind us why we do what we do: when shared values meet – warmth, intention, and respect for meaningful design – the result is more than a collaboration. It’s a connection.